Hill Family Winery Tasting Room Transformation

Custom Visual Merchandising & Lighting Installation in Napa Valley

Transforming a historic barn into a destination experience.

Lee Display partnered with Hill Family Winery to bring their newest tasting venue to life — blending modern rustic design with immersive visual merchandising and custom-built installations.

From succulent branding features to outdoor canopy lighting and interior hanging elements, every detail was designed to elevate the guest experience and reflect the Napa Valley aesthetic.

Custom Branding with Succulent Design

To create a signature visual moment, Lee Display designed and built a large-scale vertical succulent installation in the shape of the winery’s “H”.

Inspired by trending plant wall aesthetics, this custom piece added:

• Organic texture and color
• Brand identity integrated into the space
• A natural focal point for guests

Outdoor Canopy & Lighting Design

For the outdoor tasting area, Lee Display designed and installed a custom canopy system paired with integrated lighting — creating a warm, inviting environment for guests throughout the day and into the evening.

Vintage Patio Lighting Experience

Lee Display installed vintage-style patio lighting to enhance the outdoor ambiance — bringing warmth, softness, and a welcoming glow to the tasting experience.

Interior Hanging Installations

Inside the tasting room, custom steel spheres with integrated lighting were installed to create depth and visual interest above the space.

Built with Precision — Even Under Constraints

Even during challenging conditions, Lee Display executed this project with precision and care.

Our team maintained strict safety standards while delivering a complete installation on time — demonstrating the reliability and professionalism required for commercial projects.