Custom Succulent Logo Installation

A 6-Foot Living Wall Feature for Samuel Hale’s Office

Branding doesn’t have to sit on a wall — it can become the wall.

For the new offices of Samuel Hale, Lee Display designed and fabricated a bold, nature-inspired statement piece: a 6-foot custom logo installation built entirely from artificial succulent plants.

The result is a visually striking feature that combines texture, color, and dimensional design — creating a memorable first impression the moment you enter the space.

Designed to Make an Impression

In modern office and commercial environments, branding is more than signage — it’s part of the experience.

This installation was designed to:

• Create a focal point within the space
• Reflect the brand in a unique, elevated way
• Bring warmth and texture into a modern interior

Built with Texture, Depth, and Detail

Each section of the logo was carefully filled with artificial succulents, selected and arranged to create a layered, organic look.

The variation in color, shape, and density gives the piece movement and depth — allowing it to shift visually depending on lighting and perspective.

Designed for Real-World Spaces

Using artificial succulents allows for a lush, natural aesthetic without the need for ongoing maintenance.

This makes installations like this ideal for:

• Corporate offices
• Retail environments
• Hospitality spaces
• Branded interiors

It’s a long-lasting solution that delivers visual impact without operational complexity.

Branding That Becomes the Experience

This project is a perfect example of how Lee Display transforms branding into something physical, dimensional, and memorable.

It’s not just a logo — it’s a feature.