Golden Holiday Archway at Macy’s Union Square

A dramatic holiday entrance installation by Lee Display in San Francisco

Holiday retail begins at the entrance.

For one of San Francisco’s most iconic shopping destinations, Lee Display helped create a memorable arrival experience with a shimmering gold archway installation at Macy’s Union Square.

Suspended overhead and designed to catch the light from every angle, this custom holiday feature helped transform the Geary Street entrance into a warm, festive, and visually striking moment for shoppers entering the store.

Creating a Strong First Impression

In high-traffic retail environments, the entrance sets the tone. It is the first visual cue, the first emotional signal, and often the first thing customers remember.

This golden archway was designed to do exactly that — welcome shoppers with scale, warmth, and a sense of occasion the moment they arrived.

Designed for Movement, Light, and Scale

The beauty of this installation is in the way it interacts with the space. Suspended from above, the archway draws the eye upward, frames the entrance, and adds movement and richness without overwhelming the architecture.

The metallic gold finish reflects ambient light beautifully, creating a festive effect that feels elegant, bright, and distinctly holiday-driven.

Holiday Visual Merchandising That Invites People In

Great holiday decor does more than decorate — it creates anticipation.

For retail stores, department stores, and shopping destinations, installations like this help build atmosphere, support the brand experience, and encourage customers to step inside and explore more.

This project is a perfect example of how Lee Display combines scale, material, and placement to create a polished seasonal statement in one of the country’s most recognizable retail settings.