Macy’s Union Square 2007 Holiday Installation

A Legacy Christmas Display in the Heart of San Francisco

Creating holiday magic at one of the most iconic retail destinations in the country.

In 2007, Lee Display partnered with Macy’s Union Square to transform the store into a full-scale Christmas experience — designed to welcome thousands of holiday shoppers with warmth, scale, and visual impact.

From grand architectural elements to detailed seasonal decor, every piece was built to create a cohesive and unforgettable environment.

Designed for Scale & Experience

Macy’s Union Square is more than a store — it’s a destination.

The installation needed to:

• Create a strong visual entrance
• Guide customers through the space
• Deliver a consistent holiday atmosphere at every level

Rather than isolated decor, the entire environment was designed as one continuous experience.

A Signature Holiday Look

The design combined classic holiday elements with large-scale execution:

• Warm lighting tones
• Layered garlands and wreaths
• Architectural framing and focal points

The result was a timeless Christmas aesthetic that felt both traditional and elevated.

Built for High-Traffic Retail

Installations at this scale require more than design — they require durability, precision, and efficient execution.

Lee Display delivered a complete installation that held up under heavy foot traffic while maintaining a polished, consistent appearance throughout the season.

A Longstanding Partnership

Projects like this reflect Lee Display’s decades-long experience working with major retailers and flagship locations.

From concept to installation, every detail is handled with the level of care required for high-profile commercial environments.